Fast Track Supply — wholesale site with AI assistant
Took a wholesale business from no online presence to a catalogue site with a RAG assistant, in 7 days.
Their first online presence — buyers can now find the range and enquire without already knowing the phone number.
What it is
A four-page site with a product catalogue, an admin panel the client runs themselves, a two-way enquiry form, and a RAG assistant that answers buyer questions from the company's own information.
The problem it solves
They had nothing — no site at all. Buyers had no way to see the range or make an enquiry, and the business had no way to show what it stocked. Every enquiry depended on someone already knowing the phone number.
How it works
- Four-page Next.js site with a Node.js backend, deployed on Vercel.
- Product catalogue driven by an admin panel, so the client adds and edits products without coming back to me.
- Enquiry form that emails the business and sends the buyer an automatic confirmation, so neither side is left guessing.
- A RAG assistant grounded on the company's own information, answering whatever a buyer asks about the business rather than from general knowledge.
- On-page SEO — page titles, meta descriptions, semantic headings, image alt text and a sitemap, with the site verified in Google Search Console.
- Cloudflare in front for DNS, caching and SSL, with the .com.au domain queued behind the client's registrar transfer.
- Mobile-first layout, since wholesale buyers browse on a phone between deliveries.
The interesting problem
Scope, in a seven-day build. A catalogue, an admin panel, a two-way enquiry flow and a grounded assistant is more than a week normally holds. I built the narrowest working version of each in order — catalogue, then admin, then enquiries, then the assistant — so that if the week ran out the client still had a complete site rather than four half-finished features. It shipped on time with all four.
What I would do differently
I would set up Search Console and Cloudflare on day one rather than at the end. Indexing does not start until the site is verified, and doing it last cost the client a few days of visibility they did not need to lose.